Predictive Data Modeling
Predictive data modeling can dramatically improve a political or business organization’s ability to identify, target, communicate and persude voters or consumers.
Predictive data modeling and analytics encompasses a variety of statistical techniques from modeling, machine learning, and data mining that analyze current and historical facts, individual behavior and decision making to make predictions about future events and outcomes. In politics predictive data models are very useful predicting an individual’s candidate or issue preferences. Other common models predict the likelyhood of a voter to vote, or how they evaluate and choose a candidate to support.